This Privacy Policy applies to FeeltheBeam Pty Ltd trading as theBeam (referred to in this policy as we, our and us) and describes how your personal information is collected, used and shared when you visit or make a purchase from https://feelthebeam.com/ (the "Site"), or when you take part in our 90-Day Results Guarantee.
We are committed to managing personal information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth) (Privacy Act), the General Data Protection Regulation (GDPR), the Data Protection Act 2018 and any other applicable privacy laws.
For this website, the data controller (the company responsible for protecting your privacy) is theBeam.
In this policy, "you" refers to any individual about whom we collect personal information.
What information do we collect about you?
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Site, we also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and how you interact with the Site. We refer to this automatically collected information as "Device Information."
We collect Device Information using the following technologies:
- "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- "Web beacons," "tags" and "pixels" are electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address and phone number. We refer to this information as "Order Information."
If you take part in our 90-Day Results Guarantee, we collect the photos of your face that you email to us, along with the dates we receive them. We refer to this information as "Guarantee Photos."
When we talk about "Personal Information" in this Privacy Policy, we mean Device Information, Order Information and Guarantee Photos.
We use cookies to help keep track of items you put into your shopping cart, including when you have abandoned your cart, and this information is used to determine when to send cart reminder messages via SMS.
Why do we collect and use your personal information?
We collect Personal Information reasonably necessary to carry out our business. We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). We also use this Order Information to:
- communicate with you;
- fulfill your order;
- screen our orders for potential risk or fraud; and
- when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use Guarantee Photos only to process your 90-Day Results Guarantee claim, including confirming that each photo was sent within its window. We do not use Guarantee Photos for facial recognition or to identify you by your features.
Do we share your personal information?
We will not sell, distribute or disclose your information or personal details to any third parties, other than in accordance with this Privacy Policy, and to those who are contracted to us to keep your information or personal details confidential. We share your Personal Information with our third-party service providers to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Guarantee Photos are seen only by our customer support team. They are held in our email and customer support systems and are not shared with any other third party.
We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
The above excludes text messaging originator opt-in data and consent. This information will not be shared with any third parties.
Is your information stored outside Australia?
Some of our service providers store information outside Australia, including in Canada and the United States. When we use these providers, we take reasonable steps to ensure they handle your Personal Information in line with the APPs.
Do we use or disclose your personal information for digital or direct marketing?
As described above, we use your Device Information and Order Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
We never use Guarantee Photos in advertising, marketing or social media without your separate written permission.
You can opt out of targeted advertising by visiting:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
You can also opt out of some of these services through the Digital Advertising Alliance's opt-out portal: http://optout.aboutads.info/
What if I use "Do Not Track"?
We do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
You have the right to access the personal information we hold about you and to ask that it be corrected, updated or deleted. To do this, contact us using the details below.
If you are a European resident, we process your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Your information will be transferred outside of Europe, including to Canada and the United States.
How long do we keep your personal information?
When you place an order through the Site, we keep your Order Information for our records unless and until you ask us to delete it.
We delete Guarantee Photos 12 months after your device is delivered, or within 30 days if you ask us to.
Minors
The Site is not intended for minors.
How to contact us or make a complaint
To access, correct or delete your personal information, or to make a privacy complaint, email concierge@feelthebeam.com
We will respond within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at www.oaic.gov.au.
How are changes made to this privacy policy?
We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.